a report from Getty Images thinks the "green" in green marketing may indeed be wearing out it's welcome. by "green" i mean the actual color green, not the "eco-friendly" or "money" aspect of it. here's a quote from Getty Image's second MAP Report (what Makes A Picture):
“Expect the future to be any color but green because right now everybody uses green (and darker shades are predominant). The environment comes in all colors, and visual clichés do not compel interest. Expect to see a backlash on all familiar environmental iconography. Innovators will embrace the mucky, the messy, the colorful.”
Getty's MAP report had some other interesting "green" revelations, and you can find a link to the report on the Environmental Leader web site.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment