Thursday, May 3, 2007

tech talk: mobile tv

according to a center for media research brief, mobile tv is hot with under 35 males, the typical 'early adopters' of new technologies. who's going to be purchasing lawn tractors and power tools and building decks and all the trappings for their newly purchased first homes? that's right, men under 35. and here's another nice statistic from the report: "Approximately 71 percent of the respondents said that "cost of service" was a top consideration in selecting a Mobile TV service. However, 67 percent of respondents who are interested in subscribing to Mobile TV also said that they would be willing to watch sponsored advertisements in return for free subscriptions."

want to get the word out about your yard-related product? look into mobile tv and you'll hit your target market.

read the research brief: here